Sites that display privacy certification logos have agreed to follow certain practices, such as providing a comprehensive privacy statement. If you read these statements, you should be able to determine what information the site collects and what the site does with that information (for example, whether it shares it with any other companies or uses it to display personalized advertisements). The certification does not indicate that the site collects no information. It means that the privacy statement will tell you what information (if any) the site does collect so you can decide if you want to use that website. An Internet trust organization is a company that verifies that a website has a privacy statement (a posted notification of how your personal information is used) and that the website gives you a choice of how they use your information. Websites approved by Internet trust organizations are able to display the privacy certification seals, usually somewhere on their home page or order forms. However, these seals don't guarantee that a website is trustworthy; it just means the website complies with the terms acceptable to the Internet trust organization. Additionally, some unscrupulous websites might display the trust logos fraudulently. If you are not sure whether a trust logo is legitimate, contact the trust organization to see if the website is registered with them.